The AI Index
← All roles
Roles · 15,710 tracked

Marketing jobs in the AI transition

Every marketing role across the index's two cohorts — AI-native challengers vs the legacy SaaS incumbents they pressure — from real org-chart data, refreshed monthly.

The split is live in this function: AI-natives grew marketing headcount +70% over the last 12 months while legacy SaaS cut it -1%.

Roles tracked
15,710
AI-native · 12mo
+70%
46 companies
Legacy SaaS · 12mo
-1%
49 companies
The gap
+70pts
AI-native minus legacy

AI-natives · biggest teams

Legacy SaaS · biggest teams

Method: role counts and 12-month growth come from PDL's org-chart data (v25) per company; cohort figures are headcount-weighted so small-team swings don't distort the function's story. A company with no reported growth for this function contributes headcount but not growth.

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